The client had a clear vision for her branding, aiming to attract high-income clients to her practice. One key element was a monogram, so after refining the font options, I designed a clean, stencil-like monogram encapsulated in a double-walled box, symbolizing the layers of care she puts into her work. The client chose a gold and black palette, to which I added subtle variations within the same hue. The logo functions seamlessly as both an icon and logotype, ensuring effortless application across different materials and touchpoints in the future.