Branding, Print material design, Web design
While Mollie restobar was under construction in Montreal's iconic Plateau neighborhood, I was brought in to develop the branding for this unique spot, which occupies the site of a former candy shop.
Branding
A Montreal based coffee bean supplier wanted to start a roasted coffee brand that had no ties to the parent company and the directive was to make it stand out. I developed naming ideas with Deep Coffee being the pick of the bunch due to it's reference to the bold, rich, 'deep' tastes associated with high quality coffee.
Branding, Label design
A discarded element from the coffee-making process is the key ingredient in a new coffee liqueur made in Quebec, Canada. I was approached to design their branding and label as they sought SAQ distribution. The branding features a 'C' shaped icon with brutalist sunrays, symbolizing the Jamaican sun where Blue Mountain beans are grown. A central shape represents the coffee bean, tying the design to its roots. This icon, paired with the Naibo font, creates a cohesive, memorable brand identity. The ID Grotesk Trial font adds modern elegance with its unique ink traps, enhancing both aesthetics and legibility, perfectly aligning with the liqueur's premium quality and sophisticated appeal.
Packaging design, Photography, Video
The Jamaican Blue Mountains produce the finest coffee on earth and a local distributor needed his packaging to reflect this extraordinary flavour. I created the label, the packaging background graphics, and lastly shot video and photo for the Amazon store front.
Branding
As an Art Director at Bam Strategy, I contributed to the launch of Mennä, a portable infuser that lets you control the flavor and intensity of your brew. My role involved naming, branding, and crafting the product's color palettes as it prepared to hit the market.
