Be bold, be colourful, even if you are dealing with apple products which are famously monotone and minimal.
PROBLEM
Casper Jones is looking to create a website that effectively highlights his range of services for potential clients. His goal is to attract both residential and business customers throughout the Greater Toronto Area, ensuring his offerings are clearly presented and easily accessible online.
GOALS
Build a comprehensive website highlighting the service offerings, including a contact form to initiate dialogue, and devise a strategic content plan to organically increase visibility in the market.
INTERVIEWS
Questions were created based on the research goals and then 5 interviews were conducted with target participants.
TARGET PARTICIPANTS
Age: 35-65 CEOs/founders/managers
Lives in the GTA
Variety of genders
People who use Apple products throughout their organization
RESEARCH GOALS
To better serve potential clients seeking Apple IT support in the GTA, it's crucial to understand their specific needs and preferences. This involves identifying what information resonates best with them and whether it aligns with their level of technical expertise or addresses their particular concerns. By gaining insights into their preferences and pain points, we can tailor our approach to effectively engage with them and showcase how ITSCasper's services can meet their needs and exceed their expectations.
PAIN POINTS
Financial - Wants to keep costs down
Product - Wants the latest technology and wants it to work
Financial - Wants to keep costs down
Support - Always available to maintain productivity
DEFINE
SAYS
Past workflow disruptions have been caused by inadequate IT support.
I expect the IT support services to implement robust cybersecurity measures
IT support has become a top priority
Current IT infrastructure struggles to keep up
THINKS
IT support is a priority
Wants realtime support
Want reliable help
DOES
Manages the team directly
Wants to grow their agency
Wants to optimize security
Sees the value of Apple products
FEELS
Security comes first
IT support is important
Downtime costs financial opportunities
SARAH LEE
Age: 38
Location: GTA
Gender: Female
Marital status: Married
Education: Bachelor's
Occupation: Founder and CEO of a growing digital marketing agency
GOALS
Enhance operational efficiency within her marketing agency.
Streamline communication and collaboration among her team members.
Implement user-friendly and reliable Apple products for seamless workflow integration.
Stay updated with the latest technological trends and advancements in the digital marketing industry.
FRUSTRATIONS
Balancing business growth with limited resources and budget constraints.
Ensuring that all employees are well-equipped to utilize the latest technology effectively.
Finding the right software solutions that align with the specific needs of her digital marketing agency.
Keeping up with the fast-paced changes in the digital marketing landscape.
USER STORY
As a CEO of a growing digital marketing agency I want to implement user-friendly and reliable Apple products for seamless workflow integration so that she can enhance operational efficiency within her marketing agency.
How might we speak less technically and more creatively about the problems we solve?
By humanizing our voice and explanations. Putting people in a comfortable position where they understand what is being said to them and feel able to express themselves.
How might we make it easy to start a conversation with leads?
By keeping a contact button on the website all the time. Sticky.
How might we stand out in a sea of boring IT support services?
By embracing more on trend design decisions that inspire those that land on the site to see more to itscasper than just a service, but a brand with life and energy.
How might we guide the visitor along the journey towards contacting us?
By building up our information and asking open ended questions in some of the text.
How might we make our website an experience, not a formality?
By bring in colour, bold font choices and animations.
How might we revolutionize the IT industry?
By creating a friendly, approachable, professional and knowledgeable brand experience.
PROBLEM STATEMENT
Sarah is a founder and CEO of a digital marketing agency who needs to streamline communication and collaboration among her team members because they’re in a fast-paced digital marketing landscape with a lot of competition.
HYPOSTHESIS STATEMENT
If the team has the right tools then they will be empowered to deliver exceptional results for their clients.
How might you, get in contact with me?
#355284
#F2EDE7
#435058
#DBE3EF
#0A0D11
Key takeaways
The client was a fan of the Apple website and wanted it's bento box style to be the inspiration. I was onboard with this straight away as it was on trend, plus no one else in the IT support space locally had anything similar. I saw this as a way to make the company stand out and attract the target audience.
Usability testing
The primary feedback from the usability study focused on ensuring consistency in call-to-action (CTA) copy, adjusting font sizes for mobile devices, lightening the overall background by removing elements, and aligning the contact page with the design language of the rest of the website.
