DESIGN THROUGH
DESIGN THROUGH
HARMONY, CREATIVITY
HARMONY, CREATIVITY
AND INTENTION
AND INTENTION
Designing for tomorrow.
Today.
who am i
I have been working in the design industry for over 17 years, in traditional and digital agencies. During this time, I have honed my skills in design principles, developed 360 degree (do people still say that?) advertising campaigns as an Art Director, dived into the fine print of packaging design, developed branding for new companies, and absorbed all the info I can along the way from the talented people around me. I'm a ninja in design tools such as Adobe Creative Suite, Canva, and Figma, and have got my hands dirty in Framer, Shopify, Wordpress and Wix while developing websites. Most recently I have pursued my passion for photography and videography and worked as a content creator handling social media for the largest powersports online retailer in Canada.
Outside of working hours I enjoy exploring new design trends and technologies, teaching Creative Imagination and Typography Conception classes online for LaSalle College, and collaborating with friends around the world on creative endeavors.
And when I’m not doing all that I’m cycling or swimming with my daughter, sashiko’ing old clothes, binge watching a recommended series, reading non fiction, watercolor painting memories from my childhood and cooking.
13+
Years Digital Design experience
13+
Years Digital Design experience
13+
Years Digital Design experience
13+
Years Digital Design experience
7+
Years Print Design experience
7+
Years Print Design experience
7+
Years Print Design experience
7+
Years Print Design experience
6+
Years Photography experience
6+
Years Photography experience
6+
Years Photography experience
6+
Years Photography experience
6+
Years Videography experience
6+
Years Videography experience
6+
Years Videography experience
6+
Years Videography experience
Process
HOW I WORK
Define the project
Creativity and passion create the spark, but purpose keeps the fire burning. It’s here I uncover the goals, values, and unique aspects that will drive any project. This stage is essential—it guides me to not only meet expectations but to create something meaningful and lasting that resonates with a brand.
01
Discover the opportunities
When choices are made in the blink of an eye, you’ve got one shot to make an impression. True creativity emerges from a deliberate process grounded in research, analysis, and strategy. By exploring the landscape and pinpointing unique insights, I craft a thoughtful approach where every design element aligns with the brand’s purpose. This ensures each project not only captivates visually but also echoes deeply, creating authentic, lasting connections that stand out in the crowd.
02
Design for the future
Now I immerse myself in a dynamic cycle of ideation, iteration, research, testing, and refinement to deliver strong, refined, and meticulously crafted design solutions. I take into account both digital and physical environments, placing the consumer experience at the heart of the creative approach, thoroughly addressing all feedback, making necessary adjustments before final delivery.
03
Keep my eyes open
No two projects are alike, so I continuously seek inspiration from my surroundings, tapping into art, design, and the latest technological advancements in the tools I utilize. This daily practice broadens my perspective and ensures my approach remains relevant and innovative, enabling me to address new challenges with fresh insights and excitement.
04
Define the project
Creativity and passion create the spark, but purpose keeps the fire burning. It’s here I uncover the goals, values, and unique aspects that will drive any project. This stage is essential—it guides me to not only meet expectations but to create something meaningful and lasting that resonates with a brand.
01
Discover the opportunities
When choices are made in the blink of an eye, you’ve got one shot to make an impression. True creativity emerges from a deliberate process grounded in research, analysis, and strategy. By exploring the landscape and pinpointing unique insights, I craft a thoughtful approach where every design element aligns with the brand’s purpose. This ensures each project not only captivates visually but also echoes deeply, creating authentic, lasting connections that stand out in the crowd.
02
Design for the future
Now I immerse myself in a dynamic cycle of ideation, iteration, research, testing, and refinement to deliver strong, refined, and meticulously crafted design solutions. I take into account both digital and physical environments, placing the consumer experience at the heart of the creative approach, thoroughly addressing all feedback, making necessary adjustments before final delivery.
03
Keep my eyes open
No two projects are alike, so I continuously seek inspiration from my surroundings, tapping into art, design, and the latest technological advancements in the tools I utilize. This daily practice broadens my perspective and ensures my approach remains relevant and innovative, enabling me to address new challenges with fresh insights and excitement.
04
Define the project
Creativity and passion create the spark, but purpose keeps the fire burning. It’s here I uncover the goals, values, and unique aspects that will drive any project. This stage is essential—it guides me to not only meet expectations but to create something meaningful and lasting that resonates with a brand.
01
Discover the opportunities
When choices are made in the blink of an eye, you’ve got one shot to make an impression. True creativity emerges from a deliberate process grounded in research, analysis, and strategy. By exploring the landscape and pinpointing unique insights, I craft a thoughtful approach where every design element aligns with the brand’s purpose. This ensures each project not only captivates visually but also echoes deeply, creating authentic, lasting connections that stand out in the crowd.
02
Design for the future
Now I immerse myself in a dynamic cycle of ideation, iteration, research, testing, and refinement to deliver strong, refined, and meticulously crafted design solutions. I take into account both digital and physical environments, placing the consumer experience at the heart of the creative approach, thoroughly addressing all feedback, making necessary adjustments before final delivery.
03
Keep my eyes open
No two projects are alike, so I continuously seek inspiration from my surroundings, tapping into art, design, and the latest technological advancements in the tools I utilize. This daily practice broadens my perspective and ensures my approach remains relevant and innovative, enabling me to address new challenges with fresh insights and excitement.
04
Define the project
Creativity and passion create the spark, but purpose keeps the fire burning. It’s here I uncover the goals, values, and unique aspects that will drive any project. This stage is essential—it guides me to not only meet expectations but to create something meaningful and lasting that resonates with a brand.
01
Discover the opportunities
When choices are made in the blink of an eye, you’ve got one shot to make an impression. True creativity emerges from a deliberate process grounded in research, analysis, and strategy. By exploring the landscape and pinpointing unique insights, I craft a thoughtful approach where every design element aligns with the brand’s purpose. This ensures each project not only captivates visually but also echoes deeply, creating authentic, lasting connections that stand out in the crowd.
02
Design for the future
Now I immerse myself in a dynamic cycle of ideation, iteration, research, testing, and refinement to deliver strong, refined, and meticulously crafted design solutions. I take into account both digital and physical environments, placing the consumer experience at the heart of the creative approach, thoroughly addressing all feedback, making necessary adjustments before final delivery.
03
Keep my eyes open
No two projects are alike, so I continuously seek inspiration from my surroundings, tapping into art, design, and the latest technological advancements in the tools I utilize. This daily practice broadens my perspective and ensures my approach remains relevant and innovative, enabling me to address new challenges with fresh insights and excitement.
04
EXPERIENCE
MY JOURNEY
Sep 2023 - Present
Freelance
Design, Web, Social Media & Content Creation
Creating visually compelling, functional designs that align seamlessly with clients' brand identities. I focus on translating ideas into intuitive interfaces and captivating visuals, ensuring a cohesive and engaging customer journey across all touchpoints.
Sep 2023 - Present
Freelance
Design, Web, Social Media & Content Creation
Creating visually compelling, functional designs that align seamlessly with clients' brand identities. I focus on translating ideas into intuitive interfaces and captivating visuals, ensuring a cohesive and engaging customer journey across all touchpoints.
Sep 2023 - Present
Freelance
Design, Web, Social Media & Content Creation
Creating visually compelling, functional designs that align seamlessly with clients' brand identities. I focus on translating ideas into intuitive interfaces and captivating visuals, ensuring a cohesive and engaging customer journey across all touchpoints.
Sep 2023 - Present
Freelance
Design, Web, Social Media & Content Creation
Creating visually compelling, functional designs that align seamlessly with clients' brand identities. I focus on translating ideas into intuitive interfaces and captivating visuals, ensuring a cohesive and engaging customer journey across all touchpoints.
Jan 2021 - Nov 2023
Fortnine
Content Creator
Collaborating closely with the Marketing Manager to create engaging, relevant content for diverse social media platforms, leveraging video and photography to capture audience interest. Strategically distributing content to meet key objectives, drive traffic, and foster community engagement.
Jan 2021 - Nov 2023
Fortnine
Content Creator
Collaborating closely with the Marketing Manager to create engaging, relevant content for diverse social media platforms, leveraging video and photography to capture audience interest. Strategically distributing content to meet key objectives, drive traffic, and foster community engagement.
Jan 2021 - Nov 2023
Fortnine
Content Creator
Collaborating closely with the Marketing Manager to create engaging, relevant content for diverse social media platforms, leveraging video and photography to capture audience interest. Strategically distributing content to meet key objectives, drive traffic, and foster community engagement.
Jan 2021 - Nov 2023
Fortnine
UI / UX Designer
Collaborating closely with the Marketing Manager to create engaging, relevant content for diverse social media platforms, leveraging video and photography to capture audience interest. Strategically distributing content to meet key objectives, drive traffic, and foster community engagement.
Mar 2019 - Jan 2021
Freelance
Content Creator
Developed comprehensive content solutions for brands, encompassing photography, short-form video, and copywriting. Additionally, was a drone pilot and cameraman on documentaries and visual projects in the motorcycle industry for TV and social media.
Mar 2019 - Jan 2021
Freelance
Content Creator
Developed comprehensive content solutions for brands, encompassing photography, short-form video, and copywriting. Additionally, was a drone pilot and cameraman on documentaries and visual projects in the motorcycle industry for TV and social media.
Mar 2019 - Jan 2021
Freelance
Content Creator
Developed comprehensive content solutions for brands, encompassing photography, short-form video, and copywriting. Additionally, was a drone pilot and cameraman on documentaries and visual projects in the motorcycle industry for TV and social media.
Mar 2019 - Jan 2021
Freelance
Content Creator
Developed comprehensive content solutions for brands, encompassing photography, short-form video, and copywriting. Additionally, was a drone pilot and cameraman on documentaries and visual projects in the motorcycle industry for TV and social media.
Nov 2016 - Feb 2019
Bam Strategy
Art Director
I led creative direction on digital projects, turning brand ideas into engaging, user-centred experiences across campaigns, websites, and social media. Partnering with cross-functional teams, I crafted cohesive visuals that drove engagement and built meaningful brand connections.
Nov 2016 - Feb 2019
Bam Strategy
Art Director
I led creative direction on digital projects, turning brand ideas into engaging, user-centred experiences across campaigns, websites, and social media. Partnering with cross-functional teams, I crafted cohesive visuals that drove engagement and built meaningful brand connections.
Nov 2016 - Feb 2019
Bam Strategy
Art Director
I led creative direction on digital projects, turning brand ideas into engaging, user-centred experiences across campaigns, websites, and social media. Partnering with cross-functional teams, I crafted cohesive visuals that drove engagement and built meaningful brand connections.
Nov 2016 - Feb 2019
Bam Strategy
Art Director
I led creative direction on digital projects, turning brand ideas into engaging, user-centred experiences across campaigns, websites, and social media. Partnering with cross-functional teams, I crafted cohesive visuals that drove engagement and built meaningful brand connections.
Sep 2011 - Nov 2016
Precision Marketing
Art Director
I directed creative projects in a traditional marketing agency, translating brand concepts into impactful visuals for print, advertising, and digital initiatives. Collaborating with account managers and strategists, I developed campaign designs that resonated with target audiences and achieved client objectives.
Sep 2011 - Nov 2016
Precision Marketing
Art Director
I directed creative projects in a traditional marketing agency, translating brand concepts into impactful visuals for print, advertising, and digital initiatives. Collaborating with account managers and strategists, I developed campaign designs that resonated with target audiences and achieved client objectives.
Sep 2011 - Nov 2016
Precision Marketing
Art Director
I directed creative projects in a traditional marketing agency, translating brand concepts into impactful visuals for print, advertising, and digital initiatives. Collaborating with account managers and strategists, I developed campaign designs that resonated with target audiences and achieved client objectives.
Sep 2011 - Nov 2016
Precision Marketing
Art Director
I directed creative projects in a traditional marketing agency, translating brand concepts into impactful visuals for print, advertising, and digital initiatives. Collaborating with account managers and strategists, I developed campaign designs that resonated with target audiences and achieved client objectives.
Clients
Clients
Clients
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
3M
Pepsico
ADT
Chase Bank
Nivea
Durex
Westjet
Ford Quebec
3M
Pepsico
ADT
Chase Bank
Nivea
Durex
Westjet
Ford Quebec
3M
Pepsico
ADT
Chase Bank
Nivea
Durex
Westjet
Ford Quebec
3M
Pepsico
Nivea
Ford Quebec
Durex
HAVE A PROJECT
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