Client
Cascaras
Overview
The company approached me to redesign the label for the product so that they could pitch it locally to the SAQ and get into stores.
Client
Cascaras
Industry
Cosmetic
Service
Brand Identity
Digital Design
Duration
5 Weeks
The Challenge
The client had done all the design work including logo and label, but they didn’t have the elevated appeal to match the quality of the product.
The Solution
I started with market research to better understand the audience for this particular alcoholic beverage and with this information created a vibrant new brand identity that encapsulated the story of the product and this translated into the label creation.
The Result
The new branding and label equipped the company to confidently pitch the product to SAQ through this modern, minimal and thoughtful design.
