Client
itsCasper
Overview
Casper specializes in Apple products but also works with PCs. After operating as a freelancer with other IT companies he had decided to branch out on his own. The project was to create his branding from the ground up and then focus on developing a digital presence to attract business owners looking to minimise costs through outsourced IT support.
Client
itsCasper
Industry
Tech
Service
Branding
UX design
UI design
Content
Duration
4 Weeks
The Challenge
IT is anything but sexy and the local competition all advertise nearly identical service offerings to Casper. He needed to shake things up and draw attention, whilst maintaining professionalism and being engaging to match his personality.
The Solution
I developed a name that would incorporate Casper and his offering; Information Technology Solutions. A full brand identity including a new logo and color palette were designed to reflect his approachable personality. Then a full UX research study on the intendended clientele was done to reveal opportunities that would influence the UI design and development of the website.
The Result
The new branding captured the company's essence and drew attention from local SMB owners. This married with the all new website established itsCasper as an innovative and friendly business that both provided key services, but also offered flexibility to customers.
