I began my design career in New Zealand, cutting my teeth in publishing, where I quickly learned the value of precision—every detail mattered because any mistake would be printed thousands of times. When I moved to Canada, I joined a small agency, eventually becoming an Art Director. This role gave me hands-on experience with campaigns, photoshoots, client pitches, and collaboration with a talented team.

As digital media started to dominate, I transitioned to a larger agency, where web design and content creation became my primary focus. During this time, my passion shifted from design to photography and videography. I spent the next few years honing those skills, traveling the country for TV shoots, became a drone pilot, and continued to work on design projects on the side. I found a niche in the motorcycle industry and became a full-time content creator for Canada’s largest online powersports parts and accessories retailer.

While this was an exciting chapter, I eventually realized how much I missed full-time design work. This led me to dive into UX design principles with the goal of creating better products. And now, here I am, combining all these experiences to craft meaningful and user-centric designs.